Rhetorical Analysis Presentation

"Choose Go!"

- Nike Add Posted this week on 2/28/18

What does it want us to think or do?
Inspires us to move by coming up with a fictional situation that the world stopped turning.

There are two views that you can look at this from; the world has physically stopped moving (or turning) OR the people have stopped moving (being active). 

Nike is a company that, I believe, most people trust or at least have a positive regard for. I think their company has a good Ethos reputation; the things portrayed in their ideas and the emotions they create in us, we trust them. They are very creditable. We know they are a VERY large company that we can count on, especially when it comes to fitness.

The add uses a compelling, almost action-movie-like story that keeps us watching. Then also uses celebrities and humor to keep us moving through the add and the story.

It's inspiring because there's the idea that we keep the world moving; we have power and influence and can change the world.

There's a little disconnect with the whole end-of-the-world situation and it's Logical appeal; the world is probably not going to stop turning, but they did a great job with the realistic news coverage and the shadow images on the cities, forests and sport fields.

Nike always does a great job with their marketing, but when I was researching adds for this project the Nike commercial actually came up as the add- for the add lol. Nike spends over 1 Billion on advertising and endorsements (Marketing goals).

What is Printmaking?

I am an art student here at Lewis and this semester I am in an advanced Printmaking class. When I took the Intro to Printmaking class last semester I really didn't know what printmaking was. It's actually a lot of different things, just like how there are different styles of paintings.

The first method of printmaking we learned used linoleum. We would get a sheet and used tools to carve away at the surface to create an image.

Here is one of the linoleum carvings I have done.

After you carve out all the spaces you want white on your image, then you apply ink with a roller. Then you transfer the image and ink onto the paper by applying pressure. Then you get super cool images; the ones below are products of the lino cuts above.

The next method we learned was mono-printing. Like the name suggests, there is only one image that you can pull from it. You get the image by rolling out a thin layer of ink on glass, putting two pieces of paper on top of it and then drawing on the back of the top paper so the ink transfers onto the paper under it. If you uses a textured roller you get a fuzzy image like the one I did below;

If you use a smooth roller, you get a more crisp and clear image like the one I did below. I also included the picture of what the glass looks like after the ink has been transferred onto the paper.

The last method we learned was another carving method where we took glass and carved an image into it. After we have the image,  then we put ink into those groves and wipe it off the surface of the glass. Then we put the paper and the glass through a press in the art department. The image is transferred onto the paper and then looks like this;

If I had to choose what my favorite method is it would be the carving into linoleum. I like being able to create a stamp using it over and over again, using different colors and different types of paper. The photo with all of the leaf prints above was so much fun to do! I am a very pattern oriented person and that is all printmaking is; you make the stamp and then you mix the ink, stamp it, clean your utensils, mix more ink and do it again. I can make 200 images- and I probably have- with the same stamp. All of the prints that you make that look the same are called "editions" and you put the number at the bottom left of the paper.

I like the mono- prints and how they look, but you can only make one.

I like the result of the glass carvings, but I really don't like the process. Art is all about enjoying the process as much as the result.

-Kayla

Why Catcher in the Rye (Part 2)

“The best thing…in that museum was that everything stayed right where is was. Nobody’d move. You could go there a hundred thousand times...nobody’d be different. The only thing that would be different would be you. Not that you’d be so much older or anything. It wouldn't be that exactly. You’d just be different, that’s all...Certain things they should stay the way they are. You ought to be able to stick them in one of those big glass cases and just leave them alone. I know it's impossible, but it's too bad anyway” (Salinger 135-136).

My favorite passage in The Catcher in the Rye is when Holden talks about a history museum. He went on school field trips to it when he was younger. Salinger does a tremendous job of putting the reader into the scene. His strong details and childlike view on this museum are so genuine and sweet.

This passage is the greatest mirror in the book that I believe people can identify with.

We all have things in our lives that we would like to stay the same. When we are feeling happy, we’d like to stay happy. As parents, we’d like our children to stay young. When you are apart of a team or group, you don't want the season to end. This is the main theme of the book; trying to keep the wonderful, pure, innocent things the way they are.

As Holden ends his long, beautiful, ramble, he gives us this last thought (it's kinda long, but stick with me).

"You'd just be different, that's all. You'd have an overcoat this time. Or the kid that was your partner in line last time had got scarlet fever and you'd have a new partner... or you'd heard your mother and father having a terrific fight in the bathroom. Or you'd just passed by one of those puddles in the street with gasoline rainbows in them. I mean you'd be different in some way- I cant explain what I mean. And even if I could, I'm not sure I'd feel like it" (Salinger 158)

But he is explaining it! And what do all of those things have to do with anything? I don't know but wow is Salinger a great writer. I can see all of it in an observant, childlike way. I find it beautiful. I love tangents because they give a glimpse to what we think about, even subconsciously.  Holden does this a lot and it tells us so much about him and makes us care about him more. It's vulnerability at it's best.

Holden has a younger sister named Phoebe and he gets on this tangent when thinking about how she is probably going on the same field trips, seeing the same things he saw when he was her age. That's very comforting to him; even though his youth cannot stay or be gone back to, other kids are experiencing it and keeping it in the present.

God I love this book. If you have not read it, I strongly encourage it. Or, you could just read this part of the book; it does not give anything away and can stand alone. It's toward the end of chapter 16.

-Kayla