Rhetorical Analysis Presentation

"Choose Go!"

- Nike Add Posted this week on 2/28/18

What does it want us to think or do?
Inspires us to move by coming up with a fictional situation that the world stopped turning.

There are two views that you can look at this from; the world has physically stopped moving (or turning) OR the people have stopped moving (being active). 

Nike is a company that, I believe, most people trust or at least have a positive regard for. I think their company has a good Ethos reputation; the things portrayed in their ideas and the emotions they create in us, we trust them. They are very creditable. We know they are a VERY large company that we can count on, especially when it comes to fitness.

The add uses a compelling, almost action-movie-like story that keeps us watching. Then also uses celebrities and humor to keep us moving through the add and the story.

It's inspiring because there's the idea that we keep the world moving; we have power and influence and can change the world.

There's a little disconnect with the whole end-of-the-world situation and it's Logical appeal; the world is probably not going to stop turning, but they did a great job with the realistic news coverage and the shadow images on the cities, forests and sport fields.

Nike always does a great job with their marketing, but when I was researching adds for this project the Nike commercial actually came up as the add- for the add lol. Nike spends over 1 Billion on advertising and endorsements (Marketing goals).